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After more than three decades of activity, AgroMashov, Israel’s largest and longest-running professional agriculture event, is entering a new era with a renewed brand identity and a comprehensive transformation.
The new vision positions AgroMashov as an international meeting place for all sectors of agriculture and as a global platform for innovation – with a special focus on Israeli agricultural technology, one of the world’s most advanced and influential ecosystems.
The message from the organizers is clear: just like the World Cup – everyone has a place.
AgroMashov is one of the few exhibitions in the world that brings together the entire agricultural value chain under one roof: livestock and crop agriculture, farmers, input suppliers, researchers, agricultural extension experts, entrepreneurs, agritech companies, marketers, investors, and decision-makers.
AgroMashov is not just an exhibition. It is a showcase of the power of global agriculture – a celebration of innovation, commitment, and action for a better world. It is where experience, knowledge, technology, and entrepreneurship meet to create solutions for the future of food security.
Tkuma Region – A Symbol of Renewal and Resilience
The choice of location for AgroMashov 35 is far from accidental.
The exhibition will take place on November 30–December 1 in Ofakim, in the heart of the Tkuma Region, an area that has become a symbol of resilience, renewal, and hope for Israel.
Agriculture is the crown jewel of the Tkuma Region. Holding AgroMashov in this area reflects a commitment to strengthening farmers, rural communities, local economies, and the future of Israeli agriculture.
Ofakim – Israel’s AgriTech Capital
According to Chaim Alush, founder of AgroMashov:
“Innovation has always been the cornerstone of AgroMashov. This year, Ofakim, which hosts the exhibition, becomes Israel’s AgriTech capital – a place where the most advanced technologies meet the people leading Israeli agriculture.”
According to Alush, the renewed branding aims to present Israel to the world not only as a global innovation hub, but also as an agricultural powerhouse.
AgroMashov’s Message to the World
Israeli agriculture is at the forefront of addressing some of the greatest global challenges of our time.
As the world’s population continues to grow and climate change threatens global food security, Israel offers proven solutions based on decades of experience, research, and innovation.
Israeli agricultural technologies enable farmers to produce more food with fewer resources, less water, and limited land – even under increasingly challenging climate conditions.
Israel is also recognized as a world leader in wastewater reuse for agriculture, with approximately 80% of treated wastewater reused for agricultural purposes – a model studied and adopted by countries worldwide.
An Invitation to the World
The renewed AgroMashov brand carries a clear international message:
Israeli agriculture is not only responding to global challenges – it is helping solve them.
The organizers invite international delegations, researchers, companies, investors, and agricultural professionals from around the world to come to Israel and experience the innovation, technologies, and knowledge that have made Israeli agriculture a global leader.
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